As a ‘wordsmith’ – for want of a better term – I am probably a little obsessed with words and what they mean, and also how they can be used […]
Advances in AI bad for business?
Advances in AI bad for business? Nearly two years ago ChatGPT burst on to the scene. I had some thoughts back then that I shared, some good some bad. Part […]
Let’s talk about ChatGPT
…and what a business should and perhaps shouldn’t use it for If you’re a content writer – as I am – the announcement of public access to Open AI’s […]
How to write good
We couldn’t have said it betterer ourselves…
The pen is mightier than the sword
It was apparently this man – Cardinal Richelieu – who said this around 400 years ago, and it still holds good today, despite the fact that very few people conduct […]
You have 30 seconds to get the attention of a journalist
And why this matters even if you’re not pitching to one. Years ago I went to see the father of guerilla marketing – Jay Conrad Levinson – give a talk […]
8 ways not to waste your money when exhibiting at a tradeshow
So you’re spending money on a stand at a tradeshow huh? It’s not cheap, is it. Here are some tips from a public relations perspective to help you get the […]
What is SEO today? (and why you need to know)
Why you need to know about SEO What is SEO today? Some of the factors that Google takes into account Content is king – the importance of good quality content […]
Are you a surgeon?
You know that the internet has ‘finally arrived’ when doctors and surgeons start to pay attention and want new websites. Many surgeons still simply do not have websites at all […]
Content really is king (still)
And how to do a quick and dirty check on where your website ranks, and why. Is it just us, or are a lot of people redoing their websites? Maybe […]